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FestivalSweet, sour, and everything in between — five chapters of Ugadi
Panchang scroll unroll → pachadi ingredient tap → hold-to-raise Gudi → blessing scrolls → year-path choice + name reveal.
Free plan · No app download · Delivered via WhatsApp
What makes this experience special
Panchang scroll unroll
Chapter 1: unroll the Ugadi panchang — the new year's predictions appear one by one as the scroll opens.
Pachadi ingredient tap
Chapter 2: tap each Pachadi ingredient — jaggery, neem, tamarind — as it falls into the bowl.
Hold-to-raise Gudi
Chapter 3: hold the screen to slowly raise the Gudi flag — the higher it goes, the brighter the celebration.
Blessing scrolls chapter
Chapter 4: three blessing scrolls unroll — each one a wish for the new year, written by you.
Year-path choice + name reveal
The finale: choose a year-path for them — health, wealth, or happiness — then their name appears in petals.
AI Ugadi blessing
AI writes a warm Ugadi greeting that honours the tradition and personalises the wishes.
How it works
- 1
Choose the Ugadi experience and enter the recipient's name.
- 2
Write your New Year wishes or let AI create them.
- 3
Share via WhatsApp on Ugadi morning.
- 4
They unroll the panchang, mix the pachadi, raise the Gudi, and see their path.
“Ugadi teaches that life holds all tastes. Your New Year greeting should hold all of them too.”
— The Wowzey team
Planning a Indian Festivals moment
Ugadi is the Telugu and Kannada New Year, falling on the first day of the Chaitra month in the lunar calendar — usually late March or early April — the same day that Maharashtra celebrates as Gudi Padwa and Sindhis celebrate as Cheti Chand, each community marking the new year under a different name and slightly different ritual.
The dish most identifiable with Ugadi is Ugadi pachadi, a mixture combining six tastes — jaggery (sweet), neem flower (bitter), tamarind (sour), chilli (spicy), salt (salty), and raw mango (tangy) — eaten specifically to symbolise that the year ahead will bring all of life's experiences, not just the good ones. Panchanga shravanam, the reading aloud of the new year's astrological almanac by a priest or elder, is another core ritual.
If you're writing an Ugadi greeting, referencing the six tastes of pachadi rather than generic 'happy new year' language signals that you understand what the festival is actually about, and it's a natural way to wish someone a balanced year ahead.
Ideas by who you’re greeting
Telugu and Kannada family
- A greeting on the morning of Ugadi, the new year, with a nod to the Ugadi pachadi and its six tastes
- A photo experience from last year's celebration — the pachadi, the new clothes, the panchanga reading
Friends
- Reference the pachadi — the one dish that deliberately mixes sweet, sour, bitter, salt, heat and tang for the year ahead
What to actually write
Adapt these — they work because they name something specific. A line that could be sent to anyone reads like it was.
“Ugadi Subhakankshalu! Missing Amma's pachadi and the way she makes everyone eat it slowly so we "taste the whole year". Wishing you all six flavours in the right measure.”
“Happy Ugadi! May your year have more of the sweet than the bitter in the pachadi. New clothes on?”
Common mistakes
- Confusing it with other regional new years — Ugadi is specifically Telugu and Kannada; Gudi Padwa is the Marathi one the same day
- A generic "happy new year" that misses the pachadi symbolism families build the day around
Frequently asked questions
What is Ugadi pachadi and why does it combine six different tastes?+
Ugadi pachadi mixes jaggery, neem flowers, tamarind, chilli, salt, and raw mango to represent sweet, bitter, sour, spicy, salty, and tangy, eaten on New Year's morning as a reminder that the year ahead will bring a mix of joy, difficulty, and everything in between.
Is Ugadi the same festival as Gudi Padwa?+
They fall on the exact same day of the lunar calendar and mark the same new year, but they're celebrated by different communities under different names — Ugadi in Andhra Pradesh, Telangana, and Karnataka, and Gudi Padwa in Maharashtra, where raising a gudi (decorated flag) is the signature ritual rather than pachadi.
What is panchanga shravanam?+
It's the traditional reading of the new year's Hindu almanac (panchanga), usually done by a priest or family elder, covering predictions for the year ahead including weather, festivals, and auspicious dates.
Can I send an Ugadi greeting on behalf of the whole family?+
Yes — you can add the recipient's name and your message, and the link works the same whether it's shared with one relative or an entire extended family WhatsApp group.